An Executive Summary About Executive Summaries
The Executive Summary may be the only thing the reader will read. It is your chance to gain an advantage and make the persuasive case, ultimately to promote the reason why they would want to select your ideas.
Repetitive Redundancy, Again and Again
Doing (or saying / writing) the same thing twice is counterproductive. Avoid double work in communication! Pretend that each word you use will cost you .75¢ (look for ways to contain costs). Oftentimes, a “repetitive redundancy” will show up in speech or writing. For each of these examples below, see how words can be deleted, making […]