
A Good Time with the Mets at Citi Field
It’s impressive when you find an organization that delivers a great product — and goes beyond to create memorable experiences, again and again. Every aspect of The New York Mets organization works together as a well-oiled machine to make each guest feel special and welcome, every time. Admittedly, I became a Mets fan later in […]

What Every Sentence Has: Subject and Verb
One of the basic aspects of proper sentence structure is ensuring the correct agreement between the subject and verb.

Pluralizing Last Names
Do you know the correct methods for Pluralizing Last Names? Making the plural form of a proper name can be challenge without this information. Use it to be spot-on, and be able to handle someone else’s name with the greatest of respect (by getting its plural form correct!). Last letter(s) of last name What […]

BuyTheCase Study: A Lost Opportunity To Turn an Angry Customer Into a Fan
Customer Service is all about treatment. The story that follows shows how a company can meet the needs of an angry customer, yet lose his/her business because of the customer experience. On the other hand, an organization can fail to meet a customer’s needs, yet retain loyalty and repeat sales by giving the customer respect […]

Say What You Mean: Opinion and Fact
Opinion and Fact Depend On Audience Express opinion and fact in the correct settings to make your point effectively. For example, when expressing an opinion among friends, instead of saying that something “is the best,” say, “I think it is the best.” Here is where phrases like “I feel,” “I think,” and “I believe” work very […]

What is your productivity style?
A good leader will realize that employees are productive in different ways. Some people work well in the morning, whereas others “come to life” at other times during the day. There are those who achieve best when they’re given very clear-cut instructions, yet the opposite preference may see this as “micro-managing.” It can easily be said that our staff members […]

Does Your Résumé Present You As Trivial Or Important? Résumé Writing Tips.
Does Your Resume Present You As Trivial Or Important? Selling with Your Resume.

A Public Relations Nightmare
Canadian musician Dave Carroll suffered the loss of a valuable instrument at the hands of an airline carrier.

Linguistic Precision
Linguistic Precision = Less Explaining Later “If you want to try a good dish at the restaurant, order the ‘Linguistic Precision.’ It’s not bad!” What does “good” really mean here? What does “bad” mean? Help your audience. Choose exact words to express your idea. That’s linguistic precision. “Nice,” “good,” and “bad” are vaguedescriptive words. They don’t tell […]